Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.
Abbott’s business in the Philippines has been established from more than 50 years located, the nutrition business unit has developed new business, marketing and innovation strategies for its key brands of Ensure, Glucerna, Pediasure and Similac, to compete in the fast growth health and wellness sector. This individual will report directly to the Market Insights Head, based in Manila, Philippines.
The success of our brands stem from driving science-based consumer-centric value propositions to our business partners (doctors, pharmacists, nurses) as well as to our consumers & their caregivers via our upstream to downstream model. By this, we drive endorsement / recommendations of our brands through Heath Care Professional Engagements (Upstream) and connect directly with our consumers to drive trial and retention (downstream); bridging the 2 via trade excellence (offline and online).
In this role, you will be:
Working closely with the Marketing teams to drive consumer-centricity in brand communications (including traditional and digital media) by validating the campaign ideas and providing post-campaign evaluation, support product life cycle management of our brand portfolio via validating value proposition / pricing before launch as well as providing objective brand health performance via regular studies with our Healthcare Professional and Consumers / Caregivers.
A strategic business partner to the commercial team by providing regular business performance diagnosis via 3rd party data (Nielsen, IQVIA Kantar Panel); supporting the budget / planning cycles by ensuring forecasting accuracy of market growth and share for our brands. You will also drive key market & consumer trend spotting that will impact the future growth of our brands.
The above would also entail you collaborating closely with the wider Market Insights Community within Pacific Asia region for alignment & best practice sharing.
Key stakeholder interface:
External Research Partners (Nielsen, IQVIA, Kantar, other research partners)
Philippines Commercial Team – Marketing, ComEx, Trade, Finance
Philippines Senior Leadership Team – GM and Functional Heads
Pacific Asia Market Insight & Data Analytic Community – namely Region Team based in Singapore
Specific Roles and Responsibilities
Provides expert understanding of consumer behavior and market landscape through analysis of in-market/syndicated data such as Nielsen, Home Panel and customized researches such as BHT, UAI, Communication studies, etc.
Be responsible in ensuring data quality of monthly retail KPI’s reporting – market growth, brand share, pricing, etc in coordination with Regional processing team and agency partners – Nielsen and IQVIA
Together with Market Insights Head, she/he shall render strong support in RLBE (Quarterly Business Cycle) preparations – the company’s financial cycle, where Market Insights team spearheads market growth and share assumptions, delivers data/insights on external/macro-economic trends, etc.
Able to integrate multiple sets of quantitative and qualitative data/learnings, create intuitive and engaging KPI trackers, and develop stories behind them to lead into action-oriented recommendations
Knowledgeable in Advertising LINK studies, Packaging researches, and Innovation qualification (i.e., BASES), and HCP researches so she/he can lead research agencies, ensuring efficient implementation and insight-driven reports
Supporting the Trade Marketing Team with fact-based consumer-centric shopper insights both offline and online.
Can confidently lead research debrief and discussions with key stakeholders and effectively shape business decisions.
Can independently liaise with Regional/Global Market Insights for Regional/Global projects where PH is in scope
Desired Qualities/ Behavior
At least 8 years work experience in Insights/Market Research/ Analytics with sufficient managerial tenure
Experience in FMCG/Healthcare or Pharma industries
Passion for data and insights. Must be numeric, analytical, resourceful and detail-oriented
Proactive to initiate, lead and learn
Strong communication skills – both written and verbal
Effective project management and ability to handle multiple projects simultaneously
Proficient in Nielsen Retail Audit, Home Panel and is very comfortable doing excel analysis
Sense of urgency, willing to win and ability to be flexible and adaptable in fast-paced data-driven multi-cultural environment and a team player
Experience in big data /analytics (marketing mix, conjoint, etc.) is a strong advantage