Ogilvy - Doha

Memac Ogilvy is about Making Brands Matter.

We're one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide Ogilvy network and wider WPP network. It’s the only truly integrated comms network – with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability.

We are currently looking to hire a Arabic Copywriter to join our agency.

Knowledge Areas:

  • To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
  • To actively seek inspiration from the external environment to influence creativity.
  • Understand and appreciate the nature and value their clients brand.
  • To familiarising themselves with the product and competitor activities in the market.
  • Proficient in discussing the client's core message and target audience.
  • Ability to generate lots of fresh, original ideas from a brief.

Task Areas:

  • Liaising with clients and interpreting their briefs;
  • Working in account teams;
  • Developing creative ideas and concepts, often in partnership with the art director;
  • Presenting ideas to colleagues and clients;
  • Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
  • Writing clear, persuasive, original copy;
  • Updating digital media with snappy, timely content;
  • Proofreading copy to check spelling and grammar;
  • Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
  • Overseeing campaigns through the production stage to completion;
  • Working on several campaigns at once, sometimes under pressure and often to tight deadlines

PROFESSIONAL & TECHNICAL SKILLS REQUIRED FOR THIS POSITION

Required Experience:

  • To have an HND, Foundation degree or degree in advertising, design or related subjects.
  • To have an established portfolio of recent Arabic copy work.
  • Essential to have previously knowledge of the industry and an understanding of the creative process in advertisement.
  • The ability to think creatively and communicate ideas through the written form (ie: scripts and copy).
  • This individual must have an opinion on directors and typography. It is also essential for them to have an eye for colour and mood etc
  • Experience of checking all content being advertised is truthful and complies with codes of advertising practice.

Desired Experience:

  • To have won Creative Awards.

Required Behaviours:

  • Actively seeks out new ideas, techniques and styles generally (ie art, films, TV programmes, music, fashion, trends etc).
  • Is influential and can inspire the Creative Department.
  • Seeks out to understand why loyal customers buy certain products.
  • Acts in the best interest of the brand and Ogilvy at all times.
  • Researching competitor activities and successful campaigns being delivered by other agencies

Required Attributes:

  • Is highly creative and imaginative, and curious about clients' products or services.
  • Can communicate ideas or moods through advertising.
  • Has excellent computer skills in relevant art and design software packages.
  • Technical excellence in creating original concepts.
  • Has a thorough understanding of photography, typography and printing techniques.
  • Skilled in writing clear, concise and grammatically correct copy. Has a strong eye for detail.
  • Has an understanding of the different language styles that appeal to various target markets.
  • Strong listening and interpretation skills.
  • Strong interpersonal and communication skills.
  • Can work under pressure and manage workloads effectively.
  • Can work within strict budgets.
  • Is able to see other people's points of view and take on board feedback.
  • Works well within a pair and also cross departments.
  • Is highly self-motivated and well organised.