Industrial and Commercial Bank of China (Asia) Limited - Hong Kong

Job Summary
Job Responsibilities
  • Develop and implement effective brand building strategies
  • Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels
  • Liaise with agencies & production houses to implement brand building initiatives
  • Supervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns
  • Conduct brand track survey regularly to monitor the brand awareness of the Bank
  • Manage and monitor promotion budget on a regular basis
  • Handle and supervise the procurement works of campaigns
  • Perform duties as assigned

  • University graduate with major in Marketing, Communications or relevant disciplines
  • 8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms
  • Experience in banking industry is preferred
  • Good team player with excellent interpersonal and communication skill
  • Organized, strong self-motivation and attention to details, ability to work independently and responsively
  • Computer literacy such as MS Word, Excel, PowerPoint and Chinese word processing
  • Good command of spoken and written English and Chinese, including Putonghua

- Bachelor Degree or above
- 8 to 10 years of relevant experience
Knowledge & Skills