Huobi Asia Limited - Hong Kong

Huobi Group is the world's leading blockchain company with a mission to accelerate the digital economy through breakthrough innovations in core blockchain technologies.

Huobi Group's operations across multiple sectors, including enterprise and public blockchains, digital assets trading, cryptocurrency wallets, and industry research, reaching tens of millions of users in over 170 countries and regions.

Job Responsibilities:

  • Accountable for major product marketing content ideation, planning, and development.
  • Create original specific marketing content, and prioritize content creation requests in accordance with team guidelines.
  • Collaborate with business team to craft strategic campaign messages for their programs.
  • Manage content performance tracking and continuously surface insights for content development and prioritization.
  • Be able to move quickly to adapt our business operations to keep pace with industry changes.
  • Report and escalate to management as needed
  • Understand compliance and perform risk management to minimize project risks
  • Create and maintain comprehensive project documentation
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to optimize user experience and contribute to the business


  • At least 3 years of relevant experience in digital content writing. Experience from cryptocurrency companies or financial services would be an advantage
  • Excellent communications skills in English, Mandarin and Cantonese
  • Passionate about digital asset industry
  • Immediate available is preferred