Cross Jordan for Food Supplement - Amman

"Job Title

Paid/ Digital Marketing Executive

Reports To

Marketing Director

Job Overview

Cross Jordan is seeking a capable Paid Media Executive to help expand our campaigns in the Middle East. We are the exclusive Master Distributor to a number of European and American brands in the field of protein snacking and functional food. We represent category leading brands including Grenade, Novo, Lenny & Larry’s, Nak’d, Pandy and more. We currently distribute our brands through major FMCG distributors in Jordan, Qatar, UAE, Oman, Kuwait and Bahrain. In many of our markets, we own over 40% share of the category and our products can be found across all major retailers in the GCC.

The person suited for this role must have intensive digital marketing experience in the Middle East area, preferably within FMCG industry. Experience working for one of the main digital agencies. The market for protein snacking and functional foods is an exciting space and growing at an excess of 30% year on year

The Paid Media Executive will be responsible for all aspects of our digital operations. Your central goal is to help grow our brand’s influence regionally (Middle East) while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities and Duties


Supporting and delivering on the paid media marketing activity with a key focus on paid search and paid social for the ME area with KSA focus
Delivering the paid media marketing strategy to acquire new customers and maximize performance of the existing customer base utilizing various procedures
Support the Digital team with the creation and delivery of campaigns
Working across paid social with a key focus on Facebook & Instagram
Creating ads that are creative and engaging across core channels
Strategy planning and implementation around paid social
Campaign reporting and analysis, reviewing campaign effectiveness to maximize results
Drive innovation and explore new paid media opportunities
Liaising with the wider digital team
Communicating effectively to the Marketing Director where needed
Look at paid content strategy in line with paid social campaigns, on all channels including Instagram, Facebook, Twitter, Snap Chat, Tik Tok, YouTube and Pinterest
. to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios
Participating in the marketing planning process and executing the company’s promotional campaigns flawlessly.
Assessing the competition. how many other advertisers are buying. to look at the competition and come with ways that set the brand apart, monetarily and with other characteristics.


Main performance measures


Bottom Line Profitability Percentage
Time Invested In Project Vs. Returns
Cost per Acquisition
The Average Cost per Lead
Lead Conversion
Social Media Engagement
Lifetime Customer Value
Goal Completions
Traffic-to-Lead Ratio
Inbound Link Building
Response Rate
Bounce Rate
Email Signup Rate


Educational level

University degree in Marketing / Business administration or respective studies

Experience

5 to 6 years’ experience Managing consumer goods campaigns in a Digital Marketing / multi-national company handling a Senior position for GCC and extensive experience in E-commerce business.

Requirements:


Google AdWords Certification / Analytics Certification.
Content Marketing Certification / Inbound Marketing Certification / Social Media Marketing Certifications.


General Competencies


Results & performance driven



Uses appropriate measures to identify success
Holds direct reports & team members accountable for compliant and flawless execution




Sense of urgency: to know how to prioritize and deliver critical information & results in a timely fashion.
Strategic Thinking



Translates vision and strategy for direct reports and team



Thinks strategically to create growth, improve financial performance and gain competitive advantage




Big Picture Orientation: Demonstrates understanding of the contribution of the contribution of each functional area to improve the overall business success.

Intellectual Curiosity: Makes progress and remains focused under ambiguous and complex situations.

Collaboration & teaming: Asserts personal ideas and opinions using persuasion to influence others.
Self-Awareness & Adaptability



Listens effectively and remains open to other ideas
Clearly expresses opinions and ideas, verbally and in writing
Builds collaboration and team work across the organization


Languages:


Fluent in English
Other META languages (Arabic & French)


 

 

 

 
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