GroupM - Singapore



You will be responsible for all aspects of campaign implementation, monitoring and reporting, working very closely with the Manager to produce best-in-class solutions, offer unparalleled service and deliver against targets.  You will be highly analytical, have an acute attention to detail and you are excited to work with market leading technologies.  Most importantly, you will be passionate about and driven to deepen your knowledge of all things programmatic media buying. 

Reporting of the role

This role reports to the Director, Programmatic Services  [m]Platform APAC.


3 best things about the job:

  1. Opinions and ideas are highly encouraged, and everyone has a voice at PBU. We are always open to new ways of thinking, especially those that will contribute to the overall success of PBU.
  2. Build your understanding of the digital media landscape, with exposure and learning opportunities across multiple digital media disciplines.
  3. Great opportunities for career progression locally and internationally, within the [m]PLATFORM business or across the GroupM agencies.


Responsibilities of the role:

  • Work closely with the Manager to manage accounts across a portfolio of clients, supporting across day-to-day campaign management responsibilities.
  • Once completely trained and experienced in campaign management, take on direct management of tier two / three accounts, to achieve campaign goals and objectives.
  • Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
  • Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
  • Undertake daily campaign reporting to identify performance trends across accounts and implement appropriate account optimisations based on the insights generated.
  • Analyse ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.
  • Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.
  • Ensure the latest optimisation techniques, platform tools and products are utilised across your portfolio of accounts. 
  • Support the Manager in preparing brief responses and proposals for new opportunities.
  • Take pride in your work and be attentive to the details of the campaign set up and management, to deliver errorless campaign management.
  • Build a great working relationship with your team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
  • Work collaboratively with your [m]PLATFORM Services and Platforms teams, to ensure we are positioning and proposing every possible opportunity to deliver success.
  • Align with the [m]PLATFORM Data and Analytics team to best understand report templates, data sources and reporting metrics. Provide feedback to team regarding reporting standard, templates and processes.
  • Collaborate with the [m]PLATFORM Platform team to escalate and investigate any campaign and technical challenges, and input into driving solutions to improve campaign management process and procedures.
  • Cultivate a positive team culture of fun, productivity, knowledge sharing and growth.


Measures of success –

In three months:

  • Have a good understanding of the programmatic eco system within GroupM context
  • Demonstrate a clear understanding of [m]PLATFORMS proprietary media proposition
  • Contribute to the day-to-day operations of the PBU and independently manage simple campaign set ups, campaign monitoring and basic optimization

In six months:

  • An understanding of [m]PLATFORM’s broader proposition and service channels.
  • Manage and be responsible for executing campaigns from start to completion
  • Incorporate learnings from campaigns and proactively use the learnings to optimise the campaigns
  • Supported your Manager with briefing, planning and tactical strategies across your accounts.
  • Become proficient across the suite of technologies and optimisation tools/techniques.
  • A clear understanding of clients objectives and have implemented account optimisations that have made a measurable impact to campaign performance.

In 12 months:

  • Be responsible and confidently manage campaigns of all KPIs from start to completion
  • Developed advanced optimisation skills and analytical techniques across brand and performance campaigns.
  • Built an intermediate to advanced understanding of all technology platforms used within your specialist business unit.
  • The skills and confidence to start directly managing tier two / three accounts, to achieve campaign goals and objectives.


What you will need:

  • Bachelor’s degree in a business, statistics, science, marketing or communications related discipline
  • 1-3 years’ experience working in a programmatic operations or campaign management role in either an agency, publisher or technology business.
  • An understanding of digital media and the technology landscape.
  • An understanding of the programmatic eco-system, and working experience in as well as some of the major DSPs and SSPs (DBM, AppNexus, MediaMath, The Trade Desk, AOL) is desirable.
  • Exposure to performance marketing, as well as analysing data and delivering insights.
  • An understanding of ad serving technologies, tracking and troubleshooting.
  • An intermediate working knowledge of Excel.
  • A high attention to detail and organisation skills.   
  • Strong written communication skills.
  • To be a team player, with the ability to collaborate with your peers to deliver success.


About [m]PLATFORM

[m]PLATFORM is the world’s most powerful collection of data, technology, and expertise enabling global audience addressability and accountability across all media, combining the data and technology team members and toolkit from Xaxis, Connect, and GroupM Data & Analytics into one organization. The [m]PLATFORM vision is to inspire our employees to be our client’s trusted advisor and show leadership in our ability to consult not sell and deliver outcomes not features based on their evolving marketing needs and business challenges.

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.