MediaCom - Singapore

MediaCom, a WPP company, is seeking a Director within our high performing Business Science Asia Pacific unit. Business Science is MediaCom’s advanced analytics team which helps analyse and optimise our clients’ marketing strategies. MediaCom Business Science is a global team with centres of excellence in Western & Central Europe, North & South America and Asia Pacific. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.

Reporting of the role

This role reports to the Head of Business Science APAC.

3 best things about the job:

  1. Opportunity to work directly with the world’s biggest brands on high profile projects regionally and globally
  2. A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
  3. Working within a proven, high performing team with an excellent network of support and development opportunities within MediaCom-GroupM and WPP

Measures of success –

In three months:

  • You will be up to speed with MediaCom Business Science’s services, tools and client business
  • Understand our value proposition and able to articulate this confidently
  • Have begun to build a trusted advisor relationship with key stakeholders both internally and externally

In six months:

  • Have established solid trusted advisor relationships with key stakeholders both internally and externally
  • Delivered at least one substantial advanced analytics project(s) to key clients
  • Have begun to contribute to new business development initiatives
  • Have shown initiative in improving existing products, processes or services

In 12 months:

  • Delivered several substantial advanced analytics project(s) to key clients with several running concurrently
  • Have contributed significantly to new business development initiatives
  • Shown a consistent commitment to improving products, processes and services
  • Have significantly contributed to the development of new products or services

Responsibilities of the role:

  • Ensure best-in-class analytical output from you and your team
  • Build effective working relationships with the MediaCom APAC team (both Business Science and other functions)
  • Understand our clients business thoroughly and build trusted advisor relationships with senior client management.
  • Partner with the relevant client and internal teams so as to ensure analytical recommendations are aligned and actioned for real world business impact

What you will need:

  • You should be a highly motivated self-starter with a proven track record of project delivery, team leadership, and business growth.
  • Good people and leadership skills are vital; a critical component of the job is to motivate, manage and grow talent within a diverse team.
  • You should have at least 7-8 years of experience in marketing analytics
  • In-depth hand’s on knowledge of econometrics and other analytical methodologies is a must
  • It would be a distinct advantage to have hands-on experience in the analysis of a broad variety of digital data (search, social, industry and campaign data sources for example) in order to generate consumer and brand insights.
  • A bachelor’s degree, or ideally master’s degree, from a leading University in a technical area: Economics, Statistics, Mathematics, Engineering, Business Analytics
  • You should be culturally flexible and enjoy working with teams from across different countries, and comfortable traveling if required.
  • Strong client communication & presentation skills are a must.

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

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About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.