Wavemaker - Hong Kong

Reporting of the role

This role reports to the Senior Interaction Manager/Associate Director & Head of Digital, North Asia

3 best things about the job:

  1. Opportunity to interact and learn from the best people within Wavemaker Hong Kong as well as across Asia Pacific markets
  2. Working in the fast-growing agency in Hong Kong with the energetic and passionate team
  3. You will be able to work with the team on creating a campaign that not only fits the client's requirements but also exceeds them

Measures of success –

In three months, you would have:

  • Gained knowledge of digital planning
  • Hands-on experience of digital platforms including ad trafficking, programmatic media –social, display and search, site analytics
  • Exposure to reporting and optimisation needs

In six months, you would have:

  • Continue to build knowledge of digital planning and buying and be confident to handle it with supervisor's guidance
  • Hands-on experience of digital platforms including ad trafficking, programmatic media –social, display and search, site analytics

In 12 months, you would have:

  • Ability to independently manage campaigns with little supervision
  • Ability to execute and optimise across all digital platforms
  • Involvement in digital planning

Responsibilities of the role:

  • Work with the account teams under the guidance of Interaction Manager to assist the account teams in delivering Digital media, Search & Performance solutions
  • Prepare digital media plans, including display/rich media advertising, search engine marketing, social media marketing, and mobile marketing, amongst others
  • Assist in preparing post-buy-analysis and preparing media information for client's proposal

What you will need:

  • University degree
  • Must be flexible, highly motivated and able to work independently on multiple projects and tasks in a fast paced environment
  • Must be well organized and have strong quantitative/analytical skills
  • Fluent written and spoken English and Chinese is a must
  • Strong interest in the world of digital marketing
  • An affinity to data and numbers
  • Detail-oriented and well organized

About Wavemaker

Wavemaker is a billion-dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content, and technology agency in the world. Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow. Our commitment to our clients it to be the “Future Makers’. We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs. We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content, and technology.

To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

We believe in the essential relationship between the vitality of our 8,500 people globally and our commercial success. This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them. We are Passionate, Agile, Collaborative, Entrepreneurial, and Diverse (PACED).

Hong Kong market overview Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.