IREX - Amman

### Description
Terms of Reference
ConsultancySearch Engine Optimization Management
of the online platform titled-Tashbeek
1. Background
USAIDTakamol focuses on mainstreaming gender at the policy, national, and community levels. The objectives of the Program are: to expand social dialogue on gender equality,andstrengthen enforcement and advocacy for female empowerment. The Program is funded by the USAID and implemented by IREX.
USAIDTakamol delivers support mechanisms, in-kind assistance, training, and/or grants to build the capacity of national and grassroots organizations including civil society actors,research institutes,government ministries, as well as supports USAID Implementing Partners to achieve gender equity and female empowerment.
1. Context of the Assignment
Tashbeek is an online platform designed and developed by USAID Takamol. It engages women from the various communities around Jordan in a safe, anonymous and open dialogue, allowing them to discuss gender related topics and receive support, information and feedback from their peers.Tashbeek is accessible as an android or iOS app and as a website (
Tashbeek aims to achieve the following objectives:
Objective #1:Increase community based and national dialogue from women to women on issues facing women in the country
Objective #2:Create a large community of connected Jordanian women and an information hub for gender and women’s issues in Jordan and the region.
In preparation of launchingTashbeek,USAIDTakamol is seeking a consultant for search engine optimization (SEO) to helpTashbeek achieve higher traffic to the website and downloads of the mobile app.
1. Objective of the Assignment:
Improve the ranking oftheTashbeek website andmobileapplications onpopular search engines and app storesin orderto make it more accessible and generate more traffic.
1. Scope of Work
The Consultant is expected to perform the following tasks. The specific deliverables, level of effort, and timing of services will be tailored based the Consultant’s proposed methodology.
Task 1.Conduct an SEO AnalysisandRecommendationsReport.
The consultantshould take a holistic approach to understandTashbeek’s objectives, target audience(s), and outreach andmarketing plan via online channels. After working withUSAIDTakamol relevant staff responsible forTashbeek, the consultant will conduct a technical and search audit/assessment.
Audit/assessmentfindings and recommendations should be presented toUSAIDTakamolsenior managementand discussed for feedback.
USAIDTakamolis seekingboth on-page optimization recommendationsincluding but not limiting tocontent organization, integration ofwords, sentiments, trends,phrases and tags, and improvementsto browsers experiences as well as off-page optimizationincluding but not limiting tostrategies toraiseTashbeek’sdigitalcontent in the different formats among target audiences in specific and the general online community in Jordan and the region at large.
Task 2. Create a strategicframework actionSEO managementplan for 12 months and a detailed one for the frame time of 60 days for feedback and approval of USAID Takamol senior management and staff involved in managingTashbeek.
Task 3. Pilot the implementation of the 60 daysSEO management planand provide mentor coaching to relevant team members at USAID Takamol during this time-frame as required. A comprehensive results report of the 60 days piloting will be developed and presented to the senior management of USAID Takamol and relevant staff for feedback and approval. Relevant team members will be engaged in the development of the report as part of their capacity building to develop future reports.
Task 4. Organize and conduct a (3) hours workshop for USAIDTakamol to present recommendations, tactics, and good practices to continueSEO improvements.
Deliverables and Estimated Level of Effort
Consultants may submit a level-of-effort or deliverable-based proposal for working withUSAIDTakamol. The number of working days for this scope of work is not expected to exceed 25 days.
1. Timeframe
This consultancy will be effective for the period of 20 working days.Based on performance during the initial consulting period, the Consultant may be contracted to provide additional SEO support for up to 12 months without further competition based on USAIDTakamol's discretion.
1. Consultant Expertise and Qualifications
* Proven experience in the following:
* Keyword research and analysis
* benchmarking
* On-page optimization
* Off-page Optimization
* Tags Optimization
* Link Building
* Link Development
* Proficiency in English and Arabic
* Proven high performance and impact experience working in Jordan and or the region on similar tasks within the past 3 years. Work samples and reports will be shared withUSAIDTakamol upon request.
1. ApplicationRequirements
Interestedindividual consultants must submit a proposal indicating their proposed methodology of analysis, proposed strategy,time-frame for delivering the tasks,andbudget in (JOD) along with a CVand at least three work samples stating experience in SEO management within the past (3-5) years.
Applications will be reviewed on a rolling basis until the position is filled. Timeline permitting, the consultant will begin work as soon as possible and preferably before the end of September 2017.
Please submit all applications to Nermeen at or Farah at
1. Technical Direction
The Consultant will work under the direct technical direction of USAIDTakamol’sCommunication Specialist and under the supervision of the Deputy Chief of Party